Author name: Sandy Schussel

Don’t PURSUE Clients, ATTRACT Them

Do you pursue clients, or do you attract them? While both methods of finding new business work to some degree, finding the right prospects through attraction is a lot more fun and–for professionals and entrepreneurs who provide individualized service to their clients–it’s usually more effective than finding them by pursuit. Attraction methods involve drawing prospective clients to

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Exercise Your Influence Muscle!

Even clients who’ve been adamant about not giving referrals will be willing to introduce you to someone if you’re specific about who you want to meet. But how do you figure out who to ask about? In today’s PowerMinute, I explain how to do your research.   Want to get more referrals? Schedule a no-fee

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Serve, Surprise, and Delight

Growing a practice or a business is way easier than most advisors make it out to be. Their problem is that they’ve been taught that they need to be frantically and furiously networking, buying and then contacting members off of “hot lists”, writing press releases and making public appearances, and bombarding social media outlets to

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