Author name: Sandy Schussel

See It from the Other Side

Reed, an advisor in LA, was telling me about his frustrations with a doctor-lawyer couple.  He thought they were already his clients, but he had left several messages for the lawyer-husband to set up a time to meet with them, and he had not yet gotten any response. “I finally had a great conversation with

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Start “Branding” You

“A 15-minute call could save you 15% or more…” When you Google search “gecko”, GEICO appears first on the web list. I’ve been preparing for my web program on kick-starting your business next week.  So, this week, I thought I’d revisit (and shed some more light on) a classic business strategy: branding. In any practice, branding

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Shift FEAR into Forward Gear

I started my coaching career helping people overcome their fears.  My book, The High Diving Board, and my audio program, Ten Steps To Overcoming Your Fears, are based on the premise that when we’re not where we want to be in our careers or lives, it’s because we respond to our fears by backing away from whatever

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Sales Happen in THEIR World

  Don’t shame or try to stifle your natural feelings of insecurity around your biggest clients. Do, however, put those feelings aside, by understanding that your clients are worried about themselves, too! Since sales can only happen on THEIR turf, change your focus to how you can help THEM feel more at ease. Watch the

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