The REACHING Blog

Don’t Scatter Your Forces

Advisors who have seen the growth of their business slow somewhere above the $100,000 gross mark and want to get it growing again try to make it happen in several ways that don’t work well for them: Increasing their hours doing the same work that got them to that point. This is exhausting and often…

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Targeting Is The Best Way To Go

Over 15 years ago, when I became the National Sales Training Director for First Investors, I introduced an idea that was very controversial.  I told veteran FAs to find a niche, pick one product or service that their target client needs, and be able to articulate why they were the best advisor that target client

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