The REACHING Blog

If You Want More Clients, Do It On Purpose

“Before we discuss whether we’re all in sales,” I asked at a recent workshop, “someone tell me what selling is?” “Getting people to buy what you’re offering,” one attendee answered. “Manipulating them into doing what you want them to do,” volunteered another. “Twisting their words around so they feel like they’re foolish if they don’t use your services,” proclaimed another.…

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Go Narrow and Deep

In my past life, I was a lawyer in my own successful practice. At first, I loved it.  People hate lawyers, but they love their own—and my clients loved me as much as I loved them. Eventually, though, I grew to hate my career choice and the way I was practicing more and more—so many

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