The REACHING Blog

Don’t Be Like Raymond

Things were going great for Raymond, an advisor in rural Oregon.  He had developed great relationships with his best clients, he was well respected in his community, and the biggest farmer in the community asked him to research something for him—opening a serious possibility that the man might be interested in switching advisors. Despite (or

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Want More Business? CHALLENGE Them

If you want more business, challenge your clients. In 2011, Brent Adamson and Matthew Dixon published, The Challenger Sale, based on an extensive study of different types of business-to-business sales reps. They divided the sales reps they studied into five categories: The Challenger: As a Challenger, you offer a new perspective to your prospect and don’t shy

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Don’t Scatter Your Forces

Advisors who have seen the growth of their business slow somewhere above the $100,000 gross mark and want to get it growing again try to make it happen in several ways that don’t work well for them: Increasing their hours doing the same work that got them to that point. This is exhausting and often

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