The REACHING Blog

See It from the Other Side

Reed, an advisor in LA, was telling me about his frustrations with a doctor-lawyer couple.  He thought they were already his clients, but he had left several messages for the lawyer-husband to set up a time to meet with them, and he had not yet gotten any response. “I finally had a great conversation with

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Start “Branding” You

“A 15-minute call could save you 15% or more…” When you Google search “gecko”, GEICO appears first on the web list. I’ve been preparing for my web program on kick-starting your business next week.  So, this week, I thought I’d revisit (and shed some more light on) a classic business strategy: branding. In any practice, branding

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