The REACHING Blog

Start “Branding” You

“A 15-minute call could save you 15% or more…” When you Google search “gecko”, GEICO appears first on the web list. I’ve been preparing for my web program on kick-starting your business next week.  So, this week, I thought I’d revisit (and shed some more light on) a classic business strategy: branding. In any practice, branding

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Shift FEAR into Forward Gear

I started my coaching career helping people overcome their fears.  My book, The High Diving Board, and my audio program, Ten Steps To Overcoming Your Fears, are based on the premise that when we’re not where we want to be in our careers or lives, it’s because we respond to our fears by backing away from whatever

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Sales Happen in THEIR World

  Don’t shame or try to stifle your natural feelings of insecurity around your biggest clients. Do, however, put those feelings aside, by understanding that your clients are worried about themselves, too! Since sales can only happen on THEIR turf, change your focus to how you can help THEM feel more at ease. Watch the

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CREATE Your Future

We all have two futures: A “default” future, and a “created” future. If you’re struggling to move your business forward, but everything you do seems to get you back to the same place—month after month, year after year—you are set to live your default future. Imagine if nothing changed next year or the year after. 

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