Reed, an advisor in LA, was telling me about his frustrations with a doctor-lawyer couple. He thought they were already his clients, but he had left several messages for the lawyer-husband to set up a time to meet with them, and he had not yet gotten any response. “I finally had a great conversation with…
“A 15-minute call could save you 15% or more…” When you Google search “gecko”, GEICO appears first on the web list. I’ve been preparing for my web program on kick-starting your business next week. So, this week, I thought I’d revisit (and shed some more light on) a classic business strategy: branding. In any practice, branding
I started my coaching career helping people overcome their fears. My book, The High Diving Board, and my audio program, Ten Steps To Overcoming Your Fears, are based on the premise that when we’re not where we want to be in our careers or lives, it’s because we respond to our fears by backing away from whatever
Don’t shame or try to stifle your natural feelings of insecurity around your biggest clients. Do, however, put those feelings aside, by understanding that your clients are worried about themselves, too! Since sales can only happen on THEIR turf, change your focus to how you can help THEM feel more at ease. Watch the
We all have two futures: A “default” future, and a “created” future. If you’re struggling to move your business forward, but everything you do seems to get you back to the same place—month after month, year after year—you are set to live your default future. Imagine if nothing changed next year or the year after.
In case you’re still fuzzy from your nightcap (and that’s YOUR business), here’s a morning REcap of last week’s topic to get you going strong. It’s Sandy’s business to remind you to DO what you do no matter how you’re FEELing, and that the key is to pick your poison…or, your perspective.
