Author name: Sandy Schussel

When Are You The One To Call?

FedEx used to be “The one to call when it absolutely, positively has to be there overnight.” That was their brand. For a while, when you did a Google search for “gecko”, GEICO would appear first—even before the definition of the word or description of the animal. The gecko has become a major part of the company’s

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Overwhelmed? Try This…

If you’re feeling overwhelmed, you might think it’s because you have too much to do. But it’s more likely that the time in which you need to do it isn’t being properly managed. Not taking control of your time leads to stress and anxiety. Interruptions and “pop up” tasks distract you, and the most important

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“Approach-Avoidance” Tango

It can happen to anyone:  We speak to someone who is thinking about hiring us.  She calls again with a question and leaves a message to call her back.  We’re enthusiastic about the possibility of working with her. But when we return her call, she’s suddenly unavailable—forever. I call this the “Approach-Avoidance Tango”, and it’s

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