The REACHING Blog

Targeting Is The Best Way To Go

Over 15 years ago, when I became the National Sales Training Director for First Investors, I introduced an idea that was very controversial.  I told veteran FAs to find a niche, pick one product or service that their target client needs, and be able to articulate why they were the best advisor that target client

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If You Want More Clients, Do It On Purpose

“Before we discuss whether we’re all in sales,” I asked at a recent workshop, “someone tell me what selling is?” “Getting people to buy what you’re offering,” one attendee answered. “Manipulating them into doing what you want them to do,” volunteered another. “Twisting their words around so they feel like they’re foolish if they don’t use your services,” proclaimed another.

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