The REACHING Blog

What’s Your “Default Future”?

I couldn’t help thinking of Charles Dickens’s A Christmas Carol this week.  Ebenezer Scrooge would have died a lonely, miserable man with no one to say a kind word on his behalf…if something unexpected hadn’t happened.  In his case, that something unexpected was a ghostly encounter with his past, his present, and his future. Every

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The “Approach-Avoidance Tango”

It can happen to anyone who sells a service:  We speak to someone who is thinking about hiring us.  She calls again with a question and leaves a message to call her back.  We’re enthusiastic about the prospect of working with her—but when we return her call, she’s suddenly unavailable—forever. This is the “Approach-Avoidance Tango”,

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Become an Expert

A few years ago, I asked one of my clients, Carrie, if she had started thinking about saving for college for her one-year-old daughter, Megan. “It’s funny that you’re asking me this now,” Carrie replied, “Because I just recently sat down with a specialist in college planning.” When Carrie told me the name of the

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