In the E-Myth Revisited, Michael Gerber talks about the fat man and the slim man, both of whom reside in the same body. While the slim man is in charge, that body is exercising and eating right and doing healthy things. But one cold and rainy morning, when the body gets up to do its
Japanese Samurai warriors were taught to “die before going into battle.” Learning to accept death as a plausible outcome of a battle, a warrior was able to fully give himself to the battle. If he was dead already, what could there be to fear? It gave a Samurai warrior freedom to give his all and
I doubt that it’s true when an advisor says to me, “I could close ANYONE, if I only had enough people to see,” or “Anyone who comes into the office becomes a client…I just can’t get enough people in.” ANYONE? Well, suppose I accept that proposition. What keeps them from having enough people to see?
Everyone has fears that are not based on anything real. If you find that clients are backing away, don’t be impatient, get creative.
I sometimes ask prospective clients a question I picked up from internet list-building guru, Tellman Knudson: “Whose hero do you want to be?” The question is designed to get a client focused on his target market. Once I know whose hero he wants to be, and he has described his “ideal client,” I ask him
“Set it…and forget it!” the announcer tells us about the rotisserie oven he wants us to buy. Get it started, set the timer, and walk away. The bell will ring when the chicken is done and the cooking will stop on its own. You won’t overcook it. I like to use this phrase when I’m
