WHAT DO CLIENTS EXPECT?
HOW DO YOU MOTIVATE THEM?
IS IT OUR JOB TO EDUCATE THEM?
WHAT IS OUR FIDUCIARY RESPONSIBILITY?
Before his death in 2015, the famous publicist, Forrest Wallace (“Wally”) Cato interviewed me for an article he was writing that included an interview with Tom Hopkins and quotes from the Zig Ziglar, who had passed away a few years earlier. The following are excerpts from Cato’s interview: Wally: What do clients expect from a





