Author name: Sandy Schussel

What’s Your Slogan?

A Guest Blog by Andrew Chymych My friend and colleague, Andy Chymych, provided me with his article about slogans that I wanted to pass on to you this week.  Take Andy’s challenge below and create your own slogan.  Then, live by it.  If you want, I’ll help you craft one worth living by, so that to your

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Why Should I Buy It from YOU?

I have written before on the Three Universal Marketing Questions that anyone selling his or her services needs to know the answers to: (1) What are you offering? (2) To whom are you offering it? (3) Why should they hire you? The third point—the “why”—seems to be the most troubling for many people. “You should

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