Today I want to give you some pointers on how to lose clients. Losing good clients is relatively assured if you follow these simple directions: 1. Avoid regular communication. Make sure that you never let clients know what the status of their case is. Don’t proactively report to them on a regular basis, whether you’re…
Your good client, Joan, has referred you to her friend, Marie. You’ve arranged it so that Marie is expecting your call. You make the call…and don’t get the appointment. Maybe you’re making one of these three mistakes: 1. You opt for asking “How are you today?” before identifying your connection to Joan. This is what
In the E-Myth Revisited, Michael Gerber talks about the fat man and the slim man, both of whom reside in the same body. While the slim man is in charge, that body is exercising and eating right and doing healthy things. But one cold and rainy morning, when the body gets up to do its
Japanese Samurai warriors were taught to “die before going into battle.” Learning to accept death as a plausible outcome of a battle, a warrior was able to fully give himself to the battle. If he was dead already, what could there be to fear? It gave a Samurai warrior freedom to give his all and
I doubt that it’s true when an advisor says to me, “I could close ANYONE, if I only had enough people to see,” or “Anyone who comes into the office becomes a client…I just can’t get enough people in.” ANYONE? Well, suppose I accept that proposition. What keeps them from having enough people to see?
Everyone has fears that are not based on anything real. If you find that clients are backing away, don’t be impatient, get creative.
