Author name: Sandy Schussel

What’s your ONE Thing?

In his best-selling book, The ONE Thing, Gary Keller asks: “What’s the ONE thing you can do, such that by doing it, everything else will be easier or unnecessary?” This question creates a great tool for advisors who find themselves doing too many things and easily distracted.      Every day I work with advisors…

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Which Pony Would YOU Buy?

The story below is from an article by Jay Abraham. I’m passing it on to you this week because it’s a great illustration of a concept every professional and business owner should understand. ___ A farmer wanted to buy a pony for his little daughter.  There were two for sale in his town.  Both ponies were

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Phone

You Lost Me At “Hello”

I was calling an advisor client of mine, Bill Peterson. The story is true but the name here is fictitious. The phone rang seven times, so I was expecting voice mail. Instead, I was greeted by an unhappy, bored, stressed female voice. “Mr. Peterson’s Office,” the voice grumbled crankily. “May I speak with him?” I

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What’s your WHY?

“People don’t buy WHAT you do, they buy WHY you do it.” ~ Simon Sinek Business leaders and advisors who have worked with me know that I believe that they need to be crystal clear about their answers to three questions: Who do you work with? (Who are your customers/clients?) What do you give them

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