My client, Scott, sent me the video link last week to a TED Talk by author Simon Sinek, explaining his “Golden Circle”. I’ve seen this video before, but for some reason, it had an even more powerful impact on me this time. “People don’t buy what you do,” Sinek explains. “They buy why you do
“A river can be wide or narrow, shallow or deep, swift or slow. But of all its characteristics, two are most distinctive: it makes its own path, and it flows relentlessly.” -Joseph M. Marshall, III in Keep Going: The Art of Perseverance When my wife and I last visited Arizona, she bought me Joseph Marshall’s
Marie is an advisor, but she has not been making much money at it. She wanted coaching to do better, but she didn’t feel she could afford it. Last month, Marie took on an additional job as an account manager for a printing services company, and decided it was finally time to contact me and
“I saw an old client last night in a tavern over a burger and beer,” a financial advisor I’m working with told me. “He picked the spot.” “One hour of life talk and B.S. and a laugh or two—plus five short minutes of business in the parking lot at the end—and I sold him $4,000
In my book, Become A Client Magnet, there are two chapters devoted to a fictional Sales as a Martial Art class, wherein the wise old blind Master is enlightening the Young Professional. During one of their interactions, the two discuss the Four Swordsmen of Client Service: Respect, Empathy, Action, and Communication. When all four are
Okay, so you might be the world’s most interesting person. But the prospective client you’re meeting with wants you to be interested in talking about her and her issues, not about you or your firm. Imagine you injured your arm, that it appears to be broken, and that you have been referred to an orthopedic surgeon. He
