BE the Red Crayon (NOT the “SALESMAN”!)

As a coach, I work with all kinds of already successful people looking for help to bring their careers—and lives—to the next level.  Most are selling professional services of one kind or another, and much of the time, they are doing so as part of an independent business or practice.  Their next level is getting

Why Should I Buy It from YOU?

I have written before on the Three Universal Marketing Questions that anyone selling his or her services needs to know the answers to: (1) What are you offering? (2) To whom are you offering it? (3) Why should they hire you? The third point—the “why”—seems to be the most troubling for many people. “You should

Sales Skills for Financial Professionals: Ask Provocative Questions

To be truly successful at getting clients, your passion for your work must be accompanied by Mastery of Three Skills: (1) The ability to ask provocative questions (2) The ability to listen with total focus on your client (3) The ability to relate compelling stories and metaphors In this article, I’ll focus on the first of

What’s MY Value?

How are we doing? What are you getting out of our work together? Anyone in a business or professional practice should be asking clients questions like these on a regular basis. A sincere discussion about your value—and the places where you could give more value—can help you keep the clients you have already and obtain

Jun 27 2013

Imposter Syndrome (cont.): Success ISN’T Chance.

“I’ve just been lucky,” my client, Jerry, responded when we started talking about the success of his financial practice. Jerry started working with me when he felt he had hit a plateau.  He was afraid to lose what he had built by raising his management and planning rates, and he wasn’t sure what he wanted

Be Your Own Tree

Last week, I read an article by Dan Waldschmidt in the publication LifeHealthPro that inspired me to sit down and write this article of my own.  The gist of Dan’s piece was that just because some technique or strategy works for someone else doesn’t mean that it will work for you.  Not everything works for

Jun 05 2013

Chasing Whales? (Start with JUST ONE.)

Bill is a financial services representative in the Southwest U.S. who told me that one of the greatest challenges for him was his fear of reaching out to the already “successful” people in his community who he thought he could help. “I have a list of these people I never call,” he told me.  “The

HOW TO IMPROVE YOUR PERFORMANCE

Two advisors start their careers with similar backgrounds—the same education and training—and similar connections and people skills.  Within two years, one of them is extremely successful, and the other is struggling. Maybe “the other” isn’t bringing in enough clients, or the right kinds of clients.  Maybe he is working so hard that he has no

“And How Are You Today?”—Yuck!

Call me Crazy (or maybe just call me “Coach”) but when someone rings to try and sell me something, I usually don’t hang up on him.  I listen and respond to his inquiry, and then I make suggestions to him on how to improve his approach. For most professionals, cold calling for new clients is

Work Smarter IV: A Fear of Success?

While most people think that the biggest fear we face in our professional lives is the fear of failure, the fear of success is actually much more insidious and damaging. Lisa, age 28, had been earning $40,000 a year at her corporate job and switched to a straight commission financial job working for one of