Over a decade of Sandy’s weekly written articles on strategies and motivation for your business and your life.
I hope you’ll stay with us as we evolve.
Here are some of the changes you’ll discover this year:
Beginning this month, REACHING… will be weekly, instead of monthly. It will be shorter, so you can get more motivation with less reading time, and it will be focused on the challenges of people who want to attract what they desire…more clients, more income, more time to enjoy life, etc.
We’ve suspended the “Members Only” Bulletin Board because not enough of you wanted to air your challenges on the Internet. I’m working, instead, on a Blog that will incorporate the weekly issues of this e-letter and your comments.I hope you enjoy the changes, and that you keep…well, you know!
Check out my new website http://www.brassringcoaching.com/ and find the FREE STUFF tab. There are some useful tools to help you grow. Play with them and let me know if you found any of them helpful.While you’re there, find out more about the different ways you can be coached and my guarantee.
Start The New Year Off Right
This is the time of year that health club owners and managers love. Thousands of people sign up for a year of getting in shape.
The owners know that by February, most of those people will have stopped coming on a regular basis, but they’ll continue to pay on their contracts throughout the year.
How do they know that? Because most of those January memberships are the result of New Year’s Resolutions that are seldom kept.
Instead of making resolutions you won’t keep, set goals.
What’s the difference? A resolution is generally something you decide you want because you should do it. Usually, trying to do it is all you’re really promising yourself. You don’t bother writing it down and you don’t tell too many people about it. You don’t develop a specific plan of action to reach it and you don’t get a coach or someone else to help keep you on track. The only one you’re accountable to is…you. And most of us are not particularly good at holding ourselves accountable.
For several weeks, you’re the amazing “Athletic Woman.” You’re up early every morning to run your two miles. You have nothing to eat in the house but healthy foods, and you’re dropping pounds and building muscle tone like crazy. Then, one rainy morning, you wake up in the chilly darkness and decide to let it go for a day. The oatmeal box is empty, so you find an egg and some flour and make some pancakes. The maple syrup comes out from the back of the pantry and–“Couch Potato Woman” has come home! Why? You made a resolution to get into shape.
A goal, on the other hand, is something you want to accomplish. It’s not something you want to try—you are going to do it. You write it down with details, just as you see them in your mind. You write down how miserable you’ll feel if you don’t succeed. You tell as many supportive people about it as you can. You develop a plan of action that you stick to. And you get help from a family member or friend, or better still, from a coach trained to help you with every step of the process.
Do you want to try to change something in your life, or do you want to do it? Don’t make resolutions—set goals. Develop a plan to reach those goals and get help to stay on track until you’ve created new habits that stick. Contact me for a complimentary coaching session to help you get started.
This question usually perplexes clients and they respond with a question like “What do you mean by that?” Engaging in a conversation about their own greatness, they think, would be a sign of arrogance or self-importance, and they do not want to appear “that way.”
But most of us want to be great. We don’t want to live “ordinary” lives. We want to be remembered for something. Why aren’t we admitting our desires and moving towards greatness?
Maybe we’re afraid. Maybe we’ve been conditioned not to assert ourselves or admit this deepest of desires. Maybe it’s too much work, difficulty or responsibility.
And it is true that if you seek greatness, there will be difficult times. Success in any worthwhile endeavor comes through hard work and persistence in the face of great difficulty.
Dare to be great! And let me help you
Act “As If”
The appearance of confidence is often just that—an appearance.
We see someone who appears successful and it might be true. Or, he may simply be acting “as if” he is.
Several of my clients are new financial services professionals—23 years old and fresh out of college. Some of them look every bit as young to their older clients as they are afraid they do. They’re not absolutely sure they’ll be staying in this career. Who is sure about that at 23? Their biggest fear is that a prospective client will look at them and protest that someone so young couldn’t be in a position to help them.
I tell these new professionals to act “as if” they are already successful and will be doing this work for a long time.
Some coaches I work with are transitioning from other fields and are concerned that prospective clients will realize that they have limited experience and very few other clients. I tell them to act “as if” they have full, established practices.
Many of my clients come to me because they have great difficulty growing their professional businesses or practices. When they ask for referrals from existing clients, the clients become uncomfortable.
In most of these situations, the clients became uncomfortable because the professional was uncomfortable asking. Act “as if” you are comfortable, I tell them—and it almost always makes a difference.
One of the secrets of success is to start acting like a success before you believe you are one.
Acting “as if” is not lying. It’s playing a role. If you had already achieved your dream, what kinds of clothes would you be wearing? How would you act? How would you treat others? Would you be generous? Would you exude self-confidence? Would you spend more time with your loved ones?
Do those things now. When I decided I wanted to become a coach and motivator for people who are struggling as I did, I started telling people that I was already doing it, and acting “as if” I was already successful at it. As soon as I did, doors began to open for me.
Start acting as if you already have everything you want. No, I don’t mean that you should live beyond your means and amass debts to look successful. But stand, walk, talk, listen and give “as if” you’re where you want to be already, and you’ll be there sooner than you think.
Sandy used to be an attorney so he knows how professionals think and what issues they deal with. I don’t have to explain all that “other stuff” to him; we can just focus on what I want to accomplish.
He helps me see where my actions are not consistent with my stated goals and holds me accountable for what I say I want to be up to—in life and in my business. He also keeps reminding me about what would liberate me from drudgery and demands that I take action to accomplish that.
Scott E. Richardson, Esq.
ATTRACT WHAT YOU WANT
I often discuss the Law of Attraction with my clients. I have observed time and again that when someone focuses intensely on what he or she wants, it really does come to him or her. There’s nothing random or coincidental. Whether you believe that it’s the work of God or the universe has somehow opened to the recipient, attraction works.
But meditation, visualization and positive affirmations aren’t enough. They must be accompanied by action. Then, it happens. Maybe not in the way you expected—directly as a result of a particular action—but it happens.
Send the universe the right messages—and take action to get what you want. If I can help, write or call me toll-free at 888-289-5551.
How do you get someone to do what you wish they would? To buy something you’re selling? To support a position you’ve taken? To hire you?
Among the quotations posted on the board above my desk is this anonymous one:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
I’m not a big fan of justifying failures or helping people throw rocks, but I know you can have what you want in your own life by encouraging the dreams and allaying the fears of those around you. What’s important, though, is that there isn’t a word in the quotation above about your needs, your hopes or your concerns. The secret—if there is a secret—to getting your needs met is to focus on the needs of others.
A client of mine who is a financial advisor discovered that when she was focusing too hard on the sales goals she set for herself, instead of on the needs of her clients, she wasn’t meeting those sales goals. She slipped from the ranks of the top producers in her company and for months, she did not know why. This discovery brought her back to the top.
Is there something you want? Help other people get what they want, and maybe they won’t do anything for you, but they are likely to help you get where you want to go.
When I told people I wanted to quit my sales job and start a business, everyone told me I was crazy. Everyone, that is, except my coach, Sandy Schussel…With Sandy’s help I left my sales job and started my business. That was three years ago. I’m happy to report that I’ve doubled the money I was making at my old job and living my dream. I’m absolutely sure that none of this would have happened if I hadn’t started working with Sandy.
President Market Reach
In the meantime, keep Reaching…
Quite awhile back, in On Walden Pond, Henry David Thoreau penned one of my favorite quotations: “The mass of men live lives of quiet desperation.” Later in his book, Thoreau furthers this sentiment by expressing that most people continue suffering all along to their graves, never having “sung their song”.
Does this sound like you? Did you subscribe to this e-letter because you really do want something more, but you’re not ready to ask for the help you need? Do you open these emails—when there is actually time—in the hope of finding something that will help you get from where you are to where you really want to be in your business, your career, or your life?
Since I make it pretty clear what I’ve devoted my life to, maybe you’re fairly sure I could help you. Maybe I could teach you to overcome your fears-or the gaps in your marketing, sales or people skills that keep you from growing your business or accelerating your career.
But you’re worried about the cost or the potential embarrassment of talking about yourself to a “stranger.” You’re not sure whether working with me-or any coach-will work, or that you’ll stick to your commitment.
Just do it! There isn’t more anyone can say to you. It’s a “baby step” on the ladder to your High Diving Board. Arrange to talk with me for thirty minutes. I won’t pressure you to work with me. I’ll answer all of your questions-and I’ll help you walk away with some good feelings about your situation. Call me at 888-289-5551 or e-mail me.
Or, continue to view your situation in “quiet desperation” until it’s just too painful!
Having Sandy as my coach has helped me discover what I want to accomplish and what actions I need to take to get there. He’s an impartial third party who provides guidance, validation and support. Having a professional colleague to bounce ideas off, outside my organization, has been invaluable. While my appointments with Sandy are in the evening, I have grown from utilizing his ‘contact me during the work day’ service to get a second opinion before executing strategies.
Joan is a sales representative for a company that supplies a line of software solutions to other businesses.
Joan told me she was unhappy with her company because she wasn’t selling enough to earn a decent living. In addition, her manager didn’t give her enough support, and she didn’t think the pricing of their products was sufficiently competitive. She was applying to other companies, but she was worried she would find the same problems in a new environment.
Joan is a good sales person. She’s not afraid to reach out to new companies, and she’s great with people. She knows how to ask questions, listen to answers, and give clients suggestions that make real sense for them. I asked her to look more closely at the reasons she was unhappy, and we discovered that she was not doing well because she was “holding back”. She had been burnt by her former employer and had been—albeit unconsciously—avoiding doing what she did best: developing relationships with clients and advising them as to what she believed were the best solutions.
Once Joan gave herself permission to deepen her relationships with clients and do what she does best, she started making sales. Her company has some wonderful solutions, she tells me, but most of all, she’s enjoying doing her work.
Enjoy this issue of Reaching…
In a world with so many coulds, woulds, shoulds and wants, how do you know how to select what’s best for you—what will make you successful?
Is it being way rich, way famous, way beautiful or way powerful? Or is something that comes from the inside? Here’s how you tell:
- First, complete this sentence: “I know how successful I am by how _________(fill in the blank).” It’s important that you use this exact sentence structure and these words, because this will help you know not only how you define success for yourself, but when you are being successful.
- Next, tweak your answer until you feel a tingle—and you know you’ve written what you truly believe. Here’s another place some coaching can help, but you can also do it yourself if you give it time and focus.
- Finally, start living in a way that has you doing the thing that makes you feel successful. Notice how having this statement in writing starts to tug you in small—or even significant—ways toward doing what makes you feel the best.
Do this exercise for three things that make you feel successful…and you will become more and more successful every day.
I said it last year, but it’s worth repeating, as we approach another Thanksgiving: I’m thankful that I have a great family, incredible friends and clients who inspire me even while they are hoping for some inspiration from me. I’m thankful for the feedback and encouragement I get from so many of you about these letters, my workshops and the help I’ve tried to give you through coaching; and that you’re spreading the word to people you care about.
These—along with the red sunrises and the purple sunsets—are only a few of the many reasons I have to give thanks.
It’s all connected
This month I was honored to present a workshop on motivating team members at a Toastmaster’s District Conference in Pennsylvania. I was also fortunate to catch the short motivational talk delivered by speaker Ty Howard.
“Good, better, best…never let it rest,” he began, “Until your good gets better and your better gets best.”
“Are you green and growing,” he asks, “or ripe and dying?”
I’ve often told clients that you need to decide what you want to accomplish and then expect to succeed. Ty says the same thing in another way: You need to (1) Commit to showing up prepared, expecting to succeed; (2) Decide to stretch for your best daily; (3) Enjoy where you’re going and what you’re doing; and (4) Do your best with everything you do.
I’ve watched a client commit to improving his health by running with his dog and have seen that one small change result in an increase in business. It’s all connected, isn’t it?
…Attract what you want instead
If you are struggling with something—STOP! Hard work is often necessary if you want to succeed at something. But struggling usually isn’t, and doesn’t generally get you what you want any faster. Stop struggling and try instead to focus on the belief that you can have it. You have to be willing to allow yourself to have it.
Dozens of times during the last year, clients have called me to tell me how—miraculously—something we were working towards came…from a totally unexpected source. In almost every case, this “miracle” occurred after I asked them to stop struggling and start taking small steps in the direction they wanted to go.
Many coaches refer to this phenomenon as attraction. The theory is that if you are actively pursuing a dream, it will come—but maybe not from the place you thought it would. Trust that if you stop struggling and, instead, focus your energy on what you want and believe it will come—it will.
In the meantime, keep REACHING…
I am excited about joining Jack Canfield (Chicken Soup For The Soul), Jeff Keller (Attitude is Everything), Zev Saftlas (Motivation That Works) and several other great motivators as a guest speaker on Empoweringmessages.com.
You can visit this incredible web site and click on any speaker for 5-7 minutes of motivational audio. While you’re there, you can subscribe to receive a new motivational audio message from a famous (and occasionally not-so-famous) author, public speaker and celebrity. To hear my seven-minute message, “The Power of Taking Action,” go directly to http://empoweringmessages.com/guests/025-SandySchussel.shtml
In the meantime, keep REACHING…
Often we’re so busy finding the things in our lives we want to fix, we forget how much we have to be thankful for. I, for one, have a great family, incredible friends and clients who inspire me even while they are hoping for some inspiration from me.
In September, dozens of you joined me for my two telephone workshops—first the workshop on How to Introduce Yourself for the most impact, and then, 10 Steps to Overcoming Fear, a workshop based on the program outlined in my book, The High Diving Board. (CDs from these workshops will be available next month on my Web Site.)
In October, I found myself teaching a class on starting a business that works for New York University’s Marketing and Management Institute. The class was attended by 36 exceptional people—nearly all of whom have the drive and dedication to make it happen.
This month, I was honored to be asked to speak at the annual awards dinner of the Southern NJ Chapter of the Institute of Electrical and Electronic Engineers on November 20th. Two days later, I’ll be sharing my 10 Steps to Overcoming Fear Workshop with Toastmasters District 38 at our Fall Conference in Clark’s Summit, PA.
All of these things are reasons to give thanks above and beyond the red sunrises and the purple sunsets.
Thank you for your part in making this part of my life the best so far.
The Power of “1”…
My good friend Marv taught me the Power of “1” a few years ago. When you’re done with your phone calls, make 1 more. When you’ve set enough appointments, set 1 more. When you’ve made enough sales, make 1 more. While the message was intended as a motivational tool for sales people, it works in everything we do. When you’ve said “I love you” enough times, say it 1 more time.
The doctors gave Marv less than a year to live, but the Power of “1”—one more year, one more week, one more day–kept him going for more than 3 years. During that time, he saw his son and daughter married, and met and played with both of his grandchildren.
If you like these letters, share them with friends. To opt-in, opt-out, or just to share your thoughts, hit your “Reply” button or contact me at email@example.com. You can find previous newsletters at www.brassringcoaching.com/NewsletterPastIssue.html.