The story below is from an article (by Jay Abraham) that my coach and colleague, Rich Litvin, shared with me just the other day. I’m passing it on to you this week because it’s a great illustration of a concept every professional should understand.
A farmer wanted to buy a pony for his little daughter. There were two for sale in his town. Both ponies were equal in all aspects.
The first salesman told the farmer he wanted $500 for his pony, “Take it or leave it.”
The second salesman was selling his pony for $750. But the second man told the farmer he wanted the farmer’s daughter to try out the pony for a month before the farmer had to make any purchasing decisions. He offered to bring the pony out to the farmer’s home along with a month’s worth of hay to feed it. He said he’d send out his own stableman once a week to show the little girl how to groom and care for the pony. He told the farmer the pony was kind and gentle, but to have his daughter ride it each day to make certain they got along together.
Finally, he said, that at the end of 30 days, he’d drive over to the farmer’s place and either take back the pony and clean up the stall, or he’d ask, right then, to be paid the $750.
Which pony do you suppose the farmer decided to purchase for his daughter?
Unless your service seems to a prospective client to be no better than that provided by a lower-priced competitor, he or she will NEVER make the decision to hire one of you on price alone. Show up powerfully when you pitch, and you’ll be worth the higher price. Pony or no, your service is part of the package you’re selling.
If you’d like some help packaging your products, contact me. Broach the upper limits of what you can offer, and no matter what your price, your clients and customers will keep REACHING…
“I don’t want to cold call,” Robert, a financial advisor in Michigan who I’ve been working with, began. “But I don’t know how to fill my time.”
We were discussing Robert’s second career, which he has told me that he loves, but for which he just hasn’t been finding enough clients.
“Let’s start with the people you already know,” I advised.
“Well, I know a lot of people who could use my help, but I haven’t spoken to some of them in years,” Robert exclaimed. “And a lot of the ones I’m closer to are avoiding me now because I think I came across as too high pressure when I started, and it really turned them off.”
“That’s two different groups,” I told him. “The second one is going to take some time to rework, so let’s look first at the ones you haven’t yet spoken with.”
“Well, they taught us to just call them up and offer to sit down with them,” Robert offered. “But I’m not comfortable with that. How would I be able to convince them that I care about them if I called them up out of the blue after five years to ask for an appointment?” he asked.
An easy way to ask someone you haven’t had contact with in a long time if she might be interested in working with you is just to tell her that you wanted to reach out to everyone you knew and that you included her:
Rather than making a dozen calls to total strangers like a lot of advisors do, I decided I’d prefer to call people I actually have some connection with who might be ready—or are already working on—investing for their futures, and who might want some professional help. You were one of the people I thought of. Would you be open to discussing your situation with me for a couple of minutes?
But this approach was way too “salesy” for Robert, so we discussed the approach I actually prefer. It’s much slower, but I feel that it’s also much more effective:
CONNECT>>>>BUILD RAPPORT>>>>OFFER YOUR HELP
CONNECT. Think about where your relationship is with someone. Could you call him? Could you email her? Could you Friend him or her on Facebook or add them on LinkedIn? Then, start to move the relationship forward to the point where you can meet with them—for coffee or to see their businesses, or whatever.
BUILD RAPPORT. Once you’ve connected and have started to engage, you will come to know your old contact better, and he or she will come to know you again. Inevitably, the discussion will turn to what you do for a living.
OFFER YOUR HELP. Once what you do is out in the open, there are many simple ways to suggest that you’d like to offer your professional help. Here’s one of the simplest:
So that’s the work I’m doing, and I really enjoy it. Have you ever worked with anyone who does what I do?…
Whatever service you provide, if you want help offering yours, contact me now. If you’re a financial advisor or insurance professional, take a look at my 100-day Client Magnet Workshop Intensive, starting with an all-day workshop in the New York City area on Saturday, October 20th.
Whatever you do, keep REACHING…
Throughout my years as a coach and sales trainer, I’ve noticed a sad but interesting phenomenon: Professionals sometimes fail on purpose.
A few years ago, I asked a group of coaches who were attending the event at which I was speaking how many of them were there because they needed more clients.
All 47 of the people in the room raised their hands.
I then asked how many of them were getting some kind of coaching or training to improve their situation and astoundingly, this time, only TWO hands went up.
One of my coaches, Steve Chandler, talks about how people will fight to their deaths to defend a story they’ve made up about themselves (e.g. “I don’t need help…I can do it on my own”, or “I tried getting help, but it didn’t work”) rather than simply showing their vulnerability to someone by asking for what they need and then following through to get it.
This past June, I offered a select group of financial advisors an intensive workshop on client development. I filled the program, which included an all-day in-person workshop in New Jersey, followed by several group and individual coaching calls.
Everybody showed up for the all-day workshop, but many chose not to take advantage of the coaching sessions that came afterwards. I understand that investing in help when you’re not sure you’ll get value for your investment causes people to hesitate. But the people in this workshop had already paid for the help.
A few of those people actually didn’t need more help. A couple were already my private clients. And one or two may not have felt that what I was doing could help them. I can accept and respect that.
The rest, however, simply chose not to get the help they so desperately needed. Rather than being vulnerable enough to admit that they needed it—so that they could get and grow from it—they chose to take their story, that they could do it on their own or not at all, to their deaths.
They chose to fail on purpose.
If you’re one of those professionals who wants to say, “I tried everything, but none of it worked,” stick to your story…and fail on purpose. Go ahead—it’s okay.
If, however, you are willing to admit you need a little extra, I would encourage you to take a calculated risk and invest in it—down to your last borrowed dime, if need be. If you can extend your arm to meet a helping hand, you might change your story.
So keep REACHING…
P.S. If you’re a financial advisor or insurance agent who wants to grow your practice, grab an inexpensive opportunity for training and coaching at my next 100-Day Client Magnet Intensive, beginning with a full-day workshop on Saturday, October 20th.
If you’re a coach or trainer, take a look at my new Client Magnet Academy for Coaches—a full-year membership program of client-enrollment support for less than $500.
In the wake of a very American holiday weekend dedicated to rewarding us all for our hard work, I am reminded of a lesson that can be gleaned from the life of one of our most celebrated Presidents—that failure is always temporary, unless you choose to make it permanent.
For 28 years, Abraham Lincoln experienced one failure after another. In 1833, he is reported to have had what we now know as “a nervous breakdown”. When he ran for speaker of the state legislature in 1838, he was defeated. In 1848, he lost renomination to Congress. In 1849, his bid to be appointed Land Officer was rejected.
But these failures didn’t stop Lincoln. In 1854, he was defeated in his bid for a seat in the Senate. Two years later, he lost the nomination for Vice President, and two years after that, he was again defeated in his run for the Senate. Then, in 1860, he was elected President of the United States.
Just as courage isn’t the absence of fear, “SUCCESS“ isn’t the absence of failure. Failure is the way we learn as we go along. Success comes from refusing to quit the journey. If you reach for a very high branch, you may fall hard. But if you keep trying, you’ll have the chance to climb higher than those who allow their fears to hold them back.
As you’re building your strength to the max, the right trainer can give you the boost you need. I’d be glad to coach you up your Tree of Success if you contact me. Then, even if your legs get bruised or your arms get sore, you can trust that the trunk of what you’re after will remain steadfast. So keep your head up, and keep REACHING…
Burt, an independent financial planner who was already making a good living, was looking for a way to further increase his sales.
With my coaching help, he started a marketing (“prospecting”) program that was based on my Client Magnet discipline, paying attention to the fact that clients are usually tuned to radio station WII-FM (“What’s In It For Me”). Refocusing his initial conversations to be completely client-centric was, for Burt, a radical departure from the “I’m building my business…” approach he had been using for years.
After our second or third session, Burt called me concerned that the work we were doing was not going to be effective.
“I speak with a group of my peers on the phone every morning,” he started, “And when I told them today what I’ve been trying out with you, they told me it wouldn’t work and that I should go back to doing what I was doing before.”
“So now, I’m not sure I’m doing the right thing,” he concluded.
“Burt, are any of the people in your peer group making significantly more money than you are?” I asked him.
“No,” he responded, “One of the reasons we all meet is that we’re all at about the same level.”
“What if all of the things you’ve been doing up until now got you all to that same level, but no higher?” I asked.
Burt paused for a long moment and then responded: “I see what you’re saying. If we don’t change our approach, we’ll keep getting the same outcome…and making the same income.”
Albert Einstein is credited with having defined “insanity” as doing the same thing over and over and expecting a different result. If you’ve reached a certain level in your business or practice and can’t seem to get any further, there may be a touch of insanity involved.
You need to look first at the extent to which existing clients or customers are praising you. If you’re doing everything you’re supposed to do, but only that much, then you aren’t really doing enough, and this will show in the limited number of unsolicited referrals you are getting.
This week, Burt told me that he had just experienced his best August ever, and that he was going to be disclosing to his peers that his business had increased as a result of our work together. He offered (without solicitation) to introduce me to them.
Burt’s success was about curing his insanity. Doing new and different things in his practice was the remedy he required.
If you’d like to talk about curing your insanity, contact me today. Regardless, keep it fresh, and keep REACHING…
“When an old, inactive client on my list won’t respond to my calls and letters,” a financial professional at one of my workshops told the group, “I send a card confirming our appointment—an appointment we don’t have —and that gets them to call me.”
“But that’s a lie,” I responded. “You’re using a lie to get them to call you.”
“So?” the indignant advisor shot back. “Clients lie all the time.”
While she was right that clients are often less than truthful about what they tell us, the idea that it was, therefore, okay for a professional to lie in order to get an appointment or close a sale bothered me a great deal.
A few days later, I came across an e-mail from a colleague, Ari Galper, complaining that somewhere along the line, it seems to have become okay to lie. Only we don’t call them lies, Ari complained, we call them techniques:
“I’m conducting a survey…” (when you’re really not)
“I was going to be in your neighborhood…“ (when you really weren’t)
“I’m confirming our appointment…” (when there is none)
“There are just two left…” (when there are plenty)
Many of the so-called “sales gurus” are teaching professionals that the end (getting the client) justifies the means (saying anything, without regard for the truth). It’s no wonder that the professionals and entrepreneurs who find their way to me tell me that when they hear the word “sales”, they tend to run for cover. They think of the stereotyped car salesman in the bad hairpiece and the loud checkered jacket who pretends to bring your counter-offer to his manager. (By the way, if you didn’t know this already, the car salesmen are often in the manager’s office talking sports, not the best offer for you. They already know what the bottom-line price will be.)
In growing your business or practice, the end seldom justifies the means. Tell your clients and prospects the truth so that they’ll have a reason to trust you. They may be conditioned to lie, but it will be easier to get to their truths if you are being authentic.
The advisor who addressed the group at my workshop was proud of the fact that her lie compelled these inactive clients to communicate with her—something they had previously refused to do. The lie got them to update their information with her, but I can promise that after that, they went back to being inactive. If I were the client, I’d be firmly convinced that the lie she told to get my attention justified my decision to no longer work with her.
You’ll get more clients when you take the pressure off yourself to play games with the truth.
If I can help you improve your prospecting and client relationships, please contact me today. In the meantime, keep REACHING…
Corey Rudl was an Internet Marketing Pioneer who—in June, 2005—tragically died in a car-racing accident. At only 35 years old, his professional success was already an inspiration to millions of people in both the “online” and “offline” worlds. What follows are the Five Lessons he used to preach to anyone who would listen:
Lesson #1: Failure doesn’t “happen”; it’s a choice.
In Corey’s mind, there were only two ways you could fail: You could either quit, or you could decide not to learn from your past errors. In whichever case, you’d have to choose to lose.
Lesson #2: Assume nothing, test everything.
Corey had no respect for people who were content to ass-u-me. If you don’t know the solution, he pronounced, don’t guess at what it might be—get the facts. Go straight to the source for the answer, or test your hypothesis before you make claims.
Lesson #3: Make opportunities to learn, and take notes.
Corey was constantly reading…on airplanes, in between meetings, and on vacations. He attributed his success directly to studying every business book, article, course, and marketing campaign he could get his hands on.
Lesson #4: Seek out great teachers, and be a great listener.
Corey believed that if you wanted to fast-track your career, it was critical to seek guidance from those who had gone before you…even if you only had the opportunity to learn from their mistakes.
Lesson #5: Define your own success, and live with passion.
Corey’s biggest frustration was that people seemed to just let life “happen” to them. “They have dreams,” he would rant, “But they don’t set GOALS! Why do so few of us actually design objectives and take action?”
Corey was adamant that anyone can achieve anything; that we can be anything…do anything…have anything. If you decide that your age, work background, and level of education limit your potential, they will. But, if you decide that you can win your objectives, you can. While his own life was short, Corey’s teachings will long outlast him.
Don’t wait until the near-end to develop and absorb the lessons of your life. Learn from Corey’s struggles and successes, and contact me to examine your own. I promise to be a worthy guide as long as you choose to keep REACHING…
Most people will immediately identify this question as the classic metaphor for how we view our lives. Do we see them as half-full—filled with joy and wonder, with plenty of room for more? Or do we see them as half empty—devoid of at least half of what we think we ought to have?
For at least two hundred years, people have identified the “half-full” people we know as “optimists”, and the “half-empty” people in the world as “pessimists”.
You know the difference. The optimist is the man who is chased high into a tree by a ferocious, hungry lion and finds himself marveling at the beautiful view from that vantage point. The pessimist is the guy on the branch next to him, on guard for snakes and spiders, who is sure that the branch is breaking and that he will be the first one to be eaten.
In our more hum-drum lives, the optimist is the businessman who is grateful that he was able to get his broken-down car running again and back on the road in less than two hours. The pessimist is the CEO, in the same circumstance, who is angry that he has been forced suffer a two-hour delay and to come home to a cold dinner with his wife and kids.
In either case, there is a breakdown, a two-hour delay, and a car that gets back into action. The events themselves are neutral—neither positive nor negative. But the car owners choose their reactions to the events—whether they are “good” or “bad”—whether their glasses are half-full or half-empty.
How you react to an event is a choice you make. You can choose to be happy that things worked out all right in the end, or you can choose to be angry and upset that they didn’t go your way in the first place. You assign to events the value you want them to have. Next time you’re fuming over what went poorly today, remind yourself of what went well. You can be angry that your company’s “pay freeze” left you without a raise, or glad that you’re fortunate enough to have a job that you actually like. You can be miserable about the truck that splashed a mud puddle onto your tan suit, or thankful that you didn’t step a little further out into the street when the vehicle tore around the corner too close to the curb.
But as I see it, the “optimist-pessimist” distinction doesn’t cover all of us. Some people view their glasses as entirely empty. Still fewer actually see theirs as being almost full. In 1992, I was disabled by complications from cancer treatment, and my debts had mounted to a point from which I believed that I could never bounce back. I have to admit that during those times, I saw my glass as being very empty.
What rose up from the near-ashes of that year, and the five “terrible” years that followed, is a living person who now almost always sees his glass as filled, to overflowing.
Don’t wait for a disaster in your life to choose to see the good in it. Contact me for more of my story, and for help in getting the fullest perspective on your own. Whatever you do, keep choosing to keep REACHING…
You need more business. You need responses to your offers. But you’re plagued by prospects who don’t respond to your emails or your calls. Or worse, they “dangle” you like a fish at the end of their rods:
They react favorably in the moment, and then become unreachable. You hear, “Yes, we should talk,” and then there’s no response at all to your efforts to arrange a time. Or they say, “Yes, I want to hire you,” but they don’t follow through on the agreements you’ve proposed.
This week, I made a “let it go” decision about Randi, a financial advisor who had given me every indication that she would like to talk with me, but never seemed to respond to my emails agreeing to set a time.
I hadn’t been desperate to enroll a new client; I long ago decided that even if I needed an additional client, it didn’t have to be this one. In fact, the way I work, I can’t even be sure—without speaking to someone—that I will want to work with him or her. But with Randi, I felt I was still clinging to this idea that I needed to make a conversation happen. I was being driven by that need, and I’m certain that she could sense it.
“How would you handle this differently if you didn’t feel that you needed the next step in this relationship to be that conversation?” my coach asked me.
“I’d make her a final offer,” I replied, “and if she didn’t respond, I’d just let it go for good.”
Of course, that was the answer. So, I wrote Randi a “Final Offer” email:
I’ve reached out to you a couple of times since you told me you wanted to set up a coaching session, but I haven’t yet gotten a firm response. To be concrete, here is the offer I’m making:
We talk on the phone for 90 minutes, and I give you my best coaching. We won’t have to discuss a continued coaching program unless it feels right for both of us. Either way, you’ll come out of the call with a clearer understanding of what you want and an awareness of some of the first steps you’ll need to take in order to get it. That’s it!
Your response to this offer has to be a “HELL YES”! Anything less is a “No” in my book. And either answer is perfect.
If it IS a “Hell Yes”, let’s exchange times that could work and set it up. If not, I won’t contact you again about this. I know you’ll do well for yourself no matter what you decide.
And with that, I let go of my need to have the conversation. If Randi wasn’t going to give me an enthusiastic “Yes”, I would take any other response she gave (including no response) as a “No”, and move on.
In this case, after receiving my “Final Offer” note, Randi wrote me right back and set up a time to talk. That might not have been the outcome in another case, but “chasing” her would have been about my needing the closure, not about what Randi needs.
I can help YOU let go for good, if you contact me. In the meantime, make your best offers final, and keep REACHING…
My coach, Rich Litvin, emailed me this week to share a story from his own life that I wanted to pass along to you:
Last month, I told my coach, Steve Hardison, that I am ready to play a much bigger game. So, he asked me: “Who do you want to coach?“
A name came immediately to my mind, “BUT”…my coach scares me. He scares me because nothing will ever stop him. And that helps me to see all the “buts” I put in the way of achieving what I say I want…So I took a deep breath and at last replied: “I’d love to coach the British comedian, Russell Brand.”
And then I recalled that he had a show going up in LA that evening. As I shared this with Steve, he said simply: “You have to go…”
I got on line at the Phoenix Airport and found that there was one ticket left to Los Angeles. I purchased it immediately.
When I landed at LAX, I jumped in a taxi and raced to the event. I showed up at exactly 8 PM, and was, literally, the last person to arrive.
While I was speaking to the guy at the Will-Call desk, I noticed an ALL-ACCESS PASS lying right there in front of me. My heart began to race, because I thought: All I need to do is pick it up, and I can walk straight inside, backstage, wherever I want!
But I couldn’t make myself do it. I felt fear, and I heard all the warning voices in my head. I hesitated.
So, instead, I entered the theater with my purchased ticket. I managed to find a seat in the second row, directly in front of Gene Simmons (the lead singer of the band Kiss).
As the show ended, Gene Simmons stood up and walked straight through a side door to the back of the stage. That door was right next to my seat, and I knew that it would be easy to just slip through there with him.
But I couldn’t make myself do it! I felt fear, and I heard all the warning voices in my head, saying things like: Russell Brand has just finished a gig. He’ll be so hyped up right now that there’s no way he’ll want to speak to someone he doesn’t even know. And you don’t enroll strangers into coaching by telling them you want to coach them, do you?
And I hesitated until the moment was lost.
A week later, I was speaking with my friend, Sean Stephenson, the author of
Get Off Your “But”: How to End Self-Sabotage and Stand Up for Yourself. Sean has a rare bone disorder and was expected to die at birth. He reached a height of only three feet, suffered more than 200 bone fractures by the time he was eighteen years old, and is permanently confined to a wheelchair. Sean has faced innumerable reasons to give up, and has had endless opportunities to embrace self-pity.
Yet, he has lived to become a motivational speaker and author, and counts among his friends Bill Clinton, Tony Robbins, and Richard Branson.
I told Sean my story. And then he shared one of his own with me:
A few years back, Sean was in the audience for a conference of the National Speaker’s Association. At the end of the event, in the next room, there was a private dinner being held amongst 15 of the world’s very best speakers. As the event space emptied, Sean said to his dad (who was pushing his wheel chair): “Take me in there, Dad.”
His dad said: “What are you talking about? That’s a private engagement. You can’t go in there. You’re not invited.”
Sean replied: “Just do it, Dad. Push me in.”
They entered the room, and Sean proceeded to dine with these world-class speakers. And no one even questioned his being there.
As he finished his story, Sean looked me in the eyes and said: “Do you know the difference between our two stories?”
I paused, and just waited for him to tell me…
“I was trying to get thrown out.”
I took on a new sense of my mission that day: My only job is to get thrown out.
If you’re ready to play a bigger game, call me this week and share your story. We’ll work on getting you thrown out of all the best places—until you belong where you want to be. Let nothing stop you, and keep REACHING…
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