About Sandy

Hi, I’m Sandy Schussel.  I was an unhappy attorney whose life almost ended at age 41.  Now, I help entrepreneurs and professionals–financial and insurance professionals, lawyers, coaches, sales professionals–have the businesses and the lives they want.  My clients are usually people who have had some success, but they’re still not where they want to be…and can’t seem to get there.

As a speaker and workshop leader, I’ve empowered firms and sales teams with systems designed specifically to engage or enroll more or better clients.  As an author, I’ve introduced thousands of readers to simple strategies to win over prospects and to overcome the fears that keep them from doing the things they know they need to do.  As a business and life coach, I’ve encouraged hundreds of individuals to figure out what they really want, to develop a plan to go get it, and to take action on that plan.

When I was a lawyer and realized that I did not feel fulfilled, I honestly believed that I was stuck—that there was nothing else that I could do.  I kept on doing work I had come to hate for 60 hours a week…for more than 15 years, until my body just quit on me.  Even after a successful year-long battle with cancer, and after overcoming the disability I had suffered due to surgery and treatment, I wasn’t immediately motivated to make the changes I knew I needed to make. My prospects were rebuilding the practice I didn’t want or finding something else I wanted to do.  With some help, and over time, I was able to acknowledge the satisfaction I got from bringing in clients, from developing long-standing and loyal relationships, and from supporting other people who were struggling by sharing my business knowledge and personal strategies.

Before I knew it, I had created for myself a thriving new career that focused just on the type of work that I loved.  I was offering one-on-one coaching services through Brass Ring Coaching I created a Blog and E-zine called REACHING… based on the idea of reaching for the brass ring.  I offered seminars and workshops to companies and professional firms about leadership, time management, and the development of high-quality loyal clients.  I became an adjunct instructor of entrepreneurship at New York University’s Marketing and Management Institute.  I designed sales training programs for First Investors, a national broker-dealer and life insurance company, spending countless hours in the field with representatives, observing their appointments and coaching them on their approaches. I eventually became the company’s National Sales Training Director–a position I held for several years.

Along the way, I added to my JD several FINRA licenses, including a Series 24, a life insurance license, an RFC designation and a lifetime membership in the Graduate School of Coaching.  I also published two books.

My first book, The High Diving Board, deals with fear and how to overcome it.  My second, Become a Client Magnet, offers simple but powerful marketing, sales, and client-service strategies that work.  Both are always available here, on my Web Site, as well as on Amazon and other online bookstores.

If you want to learn more about me, browse around this site, or read one of these articles:
US1-2002     US1-2004     US1-2011     Insurance Pro Shop newsletter 

Otherwise, that’s enough about me.  Contact me and let me learn more about you and how I can help you. Or sign up for my e-letter, REACHING…

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